1. Knowledge belongs to everyone.
They built companies where few know and the rest must ask permission to learn. We believe everyone should have access to what they need to do their job well. Those who controlled information lose power. That's a problem only for them.
2. Problems exist to become actions.
They built systems where you see problems every day but can't touch them: wrong role, wrong level, wrong department. Approval chains slower than the problems they should solve. If you see a problem, fix it. Don't wait for permission that never comes.
3. Humans are the agents.
They want you to believe AI will do it all: delegate, sit back, supervise. Same old trick. First they say machines will free you, then they use them to control you. We believe humans are the real agents. AI amplifies your capabilities, it doesn't replace them. One person with the right tools can solve problems that used to require entire teams. That's a SuperAgent: someone who acts, not someone who watches machines work.
4. The change is how you think.
They'll sell you tools: platforms, dashboards, integrations. They'll tell you transformation is something you buy. We see it differently. The change is in how you think, not in the tools you use. Add AI to broken processes and you get faster broken processes. First change how you work, then choose what to use.
5. Rules are meant to be broken.
They taught you to compete by their rules: first to market, biggest share, lowest cost. Rules written by those who had already won. We play a different game. AI doesn't help you win the old game faster, it forces you to create a new one. Write your own rules. That's what Play New means.