Continuous strategic intelligence for organizations. See what to automate, where to compete, and which new opportunities to explore.

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Insights Thinking Building

Play New

What Play New does

Play New is the AI transformation practice of Cosmico Srl, a company based in Milan, Italy. We help organizations decide what to automate, where to concentrate human effort, and which new opportunities are worth pursuing — then we build the systems that put those decisions into production.

Most strategy work still arrives as a document. An engagement runs for months and produces a deck; by the time it lands, the context has already moved. We replace point-in-time strategy with intelligence that updates continuously, connected to the organization's own data.

Products

RUN_ is the intelligence platform. It connects to your data and produces three continuous streams: what to automate, where to differentiate, and how to innovate. Instead of an annual review, the decisions stay current.

GO_ builds the intelligence layer underneath: existing platforms made smart, AI-native products, data enrichment at scale, and the automation of processes that require judgment. Systems are designed, built and handed over in production — the client owns the system, the data, and the intelligence it produces.

Communities

SuperAgents is a community for people who build with AI: designers, strategists, developers, copywriters and product managers. AI Executives is for decision makers leading AI adoption — CDOs, CTOs, COOs, founders and transformation leads. Membership is by application.

Where the method comes from

Before advising anyone, we transformed ourselves. Cosmico is a fifty-person organization that applied the same three streams internally: what to automate, where to differentiate, what to create. The method is what we learned by doing it.

Company

Cosmico Srl — Viale Pasubio 5, 20154 Milano, Italy. VAT IT11186440969. Get in touch.